From a underground smokers-den to a coffeeshop empire. The Bulldog’s success-story reads like an American dream and as such could have filled an episode of Oprah. The Bulldog No. 90 was the first coffeeshop in Amsterdam and laid the benchmark for the contemporary coffeeshop. What once began in a cellar, has grown into an ironclad trade-name with five locations and a hotel in Amsterdam, locations in Canada and a merchandising line. Beware of the Bulldog!