The Bulldog Streetgasm Bentley

Henk de Vries participating Streetgasm in honor of his wife

Always a dream, together Henk en Willy participating in the Bentley car rally. These plans were cut short due the unfortunate illness and passing of Willy. During the hospitalisation period of his dear wife, Henk made the promise to participate in the rally no matter what, to up hold the dream. Now, to follow up on this promise, Henk is participating in the StreetGasm in memory of Willy and to realise their dream in spirit.

The Bulldog Energy Drink is sponsor of the epic StreetGasm 2000 held from June 8 to June 15, which is Europe’s most epic road going adventure. Since 2012 has the show been on the road with all makes of supercars, travelling the smoothest roads and visiting the hottest spots along the way and this year is no different. The Bulldog Team with drivers Henk de Vries and Ron Joinking are guaranteed an exciting and memorable time.

StreetGasm is a growing event with a field of 100 cars that include International Dj’s, Youtubers, Athletes and TV personalities joining the ride from Rotterdam (NED) to Cannes (FRA) in 8 days.

You can follow the event by and

New Collection The Bulldog and Skateshop BEN-G

The Bulldog and Skateshop BEN-G launch a new collection on World Weed Day

On Saturday April 20th a one-off pop-up store will open at The Bulldog in the Red Light District

Amsterdam, 15th of April – On ‘4/20’, when International Cannabisculture is celebrated, 2 shops – located in the center of Amsterdam – join hands to launch an exclusive clothingline. ‘ The Bulldog’ and ‘BEN-G’, who’s logo’s are both represented by a dog, sell this new collection on Saturday the 20th of April as from 10 o’clock at the first Coffeeshop of the Bulldog, located on the Oudezijds Voorburgwal 88 at the Amsterdam Red Light district. For this special occasion NIKE SB releases a limited edition of the Nike SB Dogwalker.

A unique collaboration and pop-up store

It’s the first time that ‘The Bulldog’, an international phenomenon with affiliate locations all over the world, opens a pop-up store in honor of this unique collaboration at the Worlds leading coffeeshop at the Red Light district. To celebrate this collab the Nike SB Dogwalker shoe will be sold as a limited edition item, being part of the 4/20 annual returning theme of Nike SB shoe with cannabis as theme.

The pop-up opens for this one time on the 20th of April from 10AM till 17PM at the Oudezijds Voorburgwal.

The Bulldog

The history of the Bulldog goes back till 1975, when Henk de Vries took over the shop of his father in the famous Red Light district, also know as ‘de Wallen’ and transformed it to the World’s first coffeeshop. Today the Bulldog is renowned and has affiliate locations in Barcelona, Rome, Ibiza and of course save haven Amsterdam.


BEN-G is known as one of Europe’s leading skateshops. BEN-G has, apart from a International skateboard team, done a lot of collaborations with brands like Nike SB, Trasher and Converse. The skateshop is located at the Nieuwezijds Voorburgwal 142, Amsterdam.

© Images via Nike, BEN-G, The Bulldog

The Bulldog Barcelona

The Bulldog Barcelona

Yes it’s true we opened a new location. The Bulldog is pleased to announce The Bulldog Barcelona. This members only social club is another great addition to The Bulldog Family and we are very excited to join the community of Barcelona.

In addition a new souvenir shop is opened on Carrer Ample 29 in La Ramblas district with all the latest smoker products and clothing we have to offer.

For more info regarding membership and more please drop us a message or email

The Bulldog Foundation Salvation Army

The Bulldog Foundation

The salvation army or ‘Leger des Heils’ as it is known here in The Netherlands has always been very closely associated with The Bulldog since the very beginning of our company. This relationship began when our founder Mr Henk de Vries was a young boy  growing up in The Red Light District of Amsterdam or De Wallen as it is known locally. When Henk was 6 years of age he was fortunate enough to encounter Major Bosshardt , she was the neighbour of Henk  and a major influence in The Salvation Army and in particular The Red Light District. Major Bosshardt taught Henk allot growing up about compassion, respect and much more that helped to shape Henk into the man he is today and their relationship continued throughout their whole lives.

Once The Bulldog had begun operating as a business Henk immediately began making regular donations to The Salavation Army, initially donating socks and underwear and other essentials which still continues to this very day. As The Bulldog developed more this relationship grew with it and so did the generosity.  Today The Bulldog participates in a range of activities throughout the year which involve a hands on approach from the staff throughout The Bulldog.

With food being of such importance to those less fortunate The Bulldog has always played a active role in feeding the local community. Once every month some of our staff members shop for groceries and cook meals for The Salvation Army guests at their shelter in The Red Light District, this work is increased over the months around Christmas to ensure warm healthy food is brought to those who need it. We also participate in a mobile soup bus distributing food to the homeless all around Amsterdam that continues this great work outside The Red Light District. These home cooked meals & soups are well received and give our staff a great insight into the community in which they work in and the difficulties some people have to deal with when it comes to such important things as food and nutrition and hence giving us all a greater appreciation for what we have.

On top of food activities The Bulldog also host a variety of different events to help out the people who come to visit The Salvation Army. Two times a year our staff will go to the headquarters of the salvation army just outside the city centre. There we host Spa Days at the facility and provide a number of services including hairdressing, manicures , pedicures and much more. All care is carried out by The Bulldog staff and at the end of the day a bag of cosmetics and care products is handed out to everyone for their own personal use. These small gestures can mean allot to someone who is down on their luck and its these sort of principles that Henk learned from Major Bosshardt.

As Christmas is in particular a very difficult time for those less fortunate, the Salvation Army holds a number of events that we like to help out with and some that we host ourselves. We provide traditional Christmas dinner and of course lots of toys for those children to try and make it as special a experience as possible. Its during times like this that the Salvation Army needs help and assistance the most and thus we make sure to do as much as possible during this period of the year, which also includes a personal donation from Mr de Vries.

It’s amazing to think that what once started with a young boy and his neighbour has now grown into a loving and caring relationship between both the two organisations they worked their whole lives to build, even after Major Bosshardt sadly passed away in 2007. This work will continue to grow and we will continue to work closely on many more future projects in co-ordination with The Salvation Army to ensure the people who need help the most can receive it.

Should you wish to donate to the salvation army or leger des heils please contact your local branch via

The Bulldog Boat


Amsterdam, September 17, 2019 – We are happy to announce that The Bulldog Boat is now offering The Bulldog Boat Tour.

The Bulldog Boat Tour takes you through the most beautiful canals of Amsterdam. It’s a 75 minute tour on a boat with a local guide who will tell you all about the history of Amsterdam and the fun facts about the highlights you meet along the way. The Bulldog Boat is available for single ticket sales for a fixed departure from The Bulldog Hotel. Also it is possible to book group charters. For more information about The Bulldog Boat, please address your inquiries to the reception of The Bulldog Hotel. Check the flyer and/or ask at any of our locations for more info or mail

For direct bookings click button below!

The Bulldog Aruba

The Buldog Aruba is now open to everyone! This is the newest edition to the rapidly expanding Bulldog-family, spreading the world famous ‘livingroom of Amsterdam’ atmosphere across the globe.

Just like in Amsterdam, the Bulldog Aruba Bar and Cafe will allow guests to experience the atmosphere that is so typical of The Bulldog: inviting, comfortable and relaxing this time in a indoor and outdoor setting, the location features a full outdoor terrace and pool area adorned with lighting scenic views. This pool bar feeling is something we hope the people of Aruba will enjoy and tourists also from all over the world.

Next to all the typical Amsterdam-elements our new location highlights a new design style to fit the Caribbean surroundings Alongside the standard drinks list the bar will serve fresh smoothies and cocktails with some light finger food and snacks typical of The Bulldog Mack.


Press Release Benchmark Botanics

Benchmark Botanics Announces License of “The Bulldog” Trademark

Vancouver, British Columbia September 24, 2018 Benchmark Botanics, Inc.

Benchmark is pleased to announce that the Company has entered into a Trademarks License Agreement with Leidseplein Beheer B.V., a company incorporated under the laws of the Netherlands, in which the Licensor has agreed to grant the Company use of “The Bulldog” trademark in Canada upon the terms and conditions set out in the Agreement.

Johnson Zhang, Chief Executive Officer of Benchmark, said: “This Agreement represents an important step in the Benchmark journey that both companies will realize benefits from, once the adult-use market in Canada is officially opened in 22 days, on October 17, 2018. With the use of The Bulldog trademarks, we will seek to build one of the most engaging and successful brands and develop leading products in Canada for the adult-use market.

With the addition of The Bulldog trademark, which has a long-established history as one of the most well-known coffee shop brands in Amsterdam and beyond, this agreement will assist the Company to position itself in the Canadian adult-use cannabis market. The Company is continuing to make prudent investments and efforts into marketing and branding of our products for the Canadian adult-use cannabis market.”

Johnson further commented that “the licensing of The Bulldog trademarks is only the beginning of long-term cooperation with the Licensor. Benchmark will explore other cooperation opportunities with the Licensor in the areas of strains development, branding, and marketing”.


For Further Information

Investor Relations
Benchmark Botanics, Inc.


Tel: 604-238-0005


Press Release

The Bulldog X NCMA Collab

The Bulldog X NCMA Collab


We are very happy to announce a unique one season collaboration with the brand NEWAMS for their pre-fall 2018 NCMA collection. 

This international Luxury brand has taken inspiration from Dutch culture which will be visible in various artworks.

The collaboration contains a tracksuit, hoodie and, T-shirt. The artwork presents a picture of Henk de Vries (founder the Bulldog, Amsterdam) sitting in front of the first coffeeshop in the world, “The Bulldog nr. 90”. The picture is mixed with Mondrian art inspiration to create a unique artwork. The Hoodie and T-shirt also contain a patch stitched to the main fabric with a printed text about how Henk de Vries started this internationally known company. All tagging on this collaboration contain a packet of The Bulldog rolling papers.

Various artists are already spotted wearing this new Collab collection and since last week the collection dropped at international retailers, to name a few; Harvey Nichols (Hong Kong), Margo (Russia), B-space (Malaysia), Bonvicini (Italy), Pulp (Japan), Pop up Concepts (Lebanon) and a selected mix of retailers in the Netherlands, including Concrete Amsterdam.

Message for the editors:

For more information about The Bulldog, contact:
Danielle Albek
Telephone: 0031 20 624 82 48

Acquisition in response of this press release is not appreciated.

The Bulldog Ibiza


We are very happy to announce that as of the 1st of June Cloud Ibiza became part of The Bulldog Family.

This collaboration agreement will open the presence of The Bulldog in Spain for the first time as a social club. The Bulldog Ibiza is an important step in the further international roll-out of The Bulldog.

The Bulldog Ibiza is a non-profit private association. Exclusive for members. No visits are allowed at the association without a previous appoinment.

The Bulldog Rome

The Bulldog Goes Italian

The Bulldog acquires an interest in Amsterdam Dogs S.r.L.

Amsterdam, April 16, 2018 – In January 2018, The Bulldog has acquired a 35% interest in Amsterdam Dogs S.r.L.. Amsterdam Dogs has been a partner of The Bulldog for 15 years, as its exclusive distributor in Italy of The Bulldog smoker products and merchandise. The Bulldog products are currently available at 15,000 points of sale.

With the investment from Amsterdam, Amsterdam Dogs aims to grow to 25,000 points of sale throughout Italy in the coming years.

Opening first The Bulldog branch in Rome!

The long collaboration between The Bulldog and Amsterdam Dogs has resulted in the opening of the first branch of The Bulldog in Rome (June/July 2018) on one of the most beautiful squares in Rome, Piazza Cavour. The Grand Café has a floor area of 300 m2 spread over 2 floors and a fantastic terrace.

Just like in Amsterdam, the Rome café allows guests to experience the atmosphere that is so typical of The Bulldog: inviting, comfortable and relaxing. It is a relaxed place to go out and meet new people. It will truly be the Living Room of Rome.

It was a logical step to decide to open a branch in Rome. For over 40 years, Italians have been loyal customers of The Bulldog Amsterdam, and there were regular requests for a The Bulldog in Rome. Now, at last, we can fulfil this wish.

The Bulldog Rome is an important step in the further international roll-out of The Bulldog.

The Bulldog signs licence agreement with fashion company Dream Project S.p.a to develop an exclusive clothing line

In January 2018, The Bulldog signed a licence agreement with fashion house Dream Project S.p.a. In collaboration with The Bulldog, they have developed an exclusive clothing line for The Bulldog. From spring 2018, the first collection will be available in various shops in Italy. The presale of the collection has already started and sales are already above expectations. The intention is to make the clothing line available in other countries in the near future.

‘We are extremely proud of these developments’, says Henk de Vries, owner and founder of The Bulldog. ‘We have a long history with Italy and a special relationship with the Italians. They were our first international customers and are still one of our most loyal customers who visit our branches in Amsterdam in huge numbers. I cannot be prouder of the fact that we are now opening a café in Rome’. ‘I’ve always said that we’re still just a puppy, this is just the beginning. In recent years, The Bulldog has grown into a brand with fans all over the world. Our smoker products are now sold in more than 30 countries.’

Message for the editors:

For more information about The Bulldog, contact:
Danielle Albek
Telephone: 0031 20 624 82 48


Acquisition in response of this press release is not appreciated.

Press Release