No. 90 The First.

This is where the legacy started in 1974, in a sex-shop located in the cellar of house number 90.

It started out as a living room for friends where secretly a joint was smoked, but soon tourist knew to find the place and The Bulldog was born. During the early years the shop also became sort of a trainings center for the local police as there often were more than a couple of raids a day.

In the shop you can see and learn its history and discover some of the many hiding places for cannabis during those days. Today The Bulldog The First is more than just a cellar, but a comfortable shop with an upstairs and downstairs, a souvenir shop and canal- side patio.

Where to find us?

The Bulldog The First
Oudezijds Voorburgwal 90
1012 GJ Amsterdam
The Netherlands

+31 (0)20 62 59 864

Opening hours 
Monday – Sunday
08:00 –  01:00

Oudezijds Voorburgwal 90 1012 GJ Amsterdam